Content Marketing Specialist

Plats

Stockholm

Sista ansökan

2020-02-14

Content Marketing Specialist

We are looking for a creative mastermind to join the marketing team, but also a new addition to our awesome-unbeatable culture here at SVEA Solar. As our Content Marketing Manager, you will play a pivotal role in developing and implementing innovative and engaging content strategies that will drive engagement, generate leads, build brand loyalty and add value for our customers. Reporting to the Marketing Director, you will work in close partnership with internal and external partners to  implement strategic recommendations, and be responsible for creating, sourcing, and managing all of SVEA Solar’s content, and optimize it towards SEO. You will also be responsible for establishing appropriate KPIs, to monitoring and analyze performance. Your responsibility will be to produce or source blog posts, podcasts, videos, social content, content curation, white papers, etc, and work with the team to find the best channels to distribute the material. Content is primarily customer-facing, but in some
cases internal (such as content created to support our sales team). Svea Solar was recently nominated as one of the top green tech companies in Europe by Forbes, and in 2019 we became the fastest growing company in Sweden (DI Supergasell 2019)! Svea Solar offers a full-service solution to sustainable energy consumption, and is one of the first companies in the World to offer solar panels, green energy contracts, car chargers, batteries, and an energy management app under one roof.


Join our solar revolution!

Responsibilities:

  • Develop a content strategy and roadmap for our digital channels
  • Drive traffic, generate leads, and build the SVEA Solar brand
  • Adapt content to different channels to maximize impact
  • Measure results of campaigns and initiatives
  • Work with internal resources to create content, and source content from external partners
  • Implement SEO best practices
  • Creation of internal material to support sales


Qualifications and Experience:

  • Bachelor’s degree in Marketing or related field
  • 2+ years’ experience with Content Marketing and content creation
  • Excellent Swedish and English verbal and written communication skills is a requirement
  • Candidate should be detail oriented, self-motivated, and an excellent creative problem solver, with a proven ability to successfully manage multiple, disparate streams of work in a challenging, dynamic environment
  • Attention to detail and project management skills
  • Ability to prioritize work and be flexible in fast paced environment
  • Demonstrates a high level of dependability in a team environment with an ability to gracefully shift priorities to accommodate business requests
  • Understand customer patterns through metric and statistical analysis
  • Proficiency with Google Analytics
  • Proficiency with Social Media Analytics


Nice to have but not mandatory:

  • Spanish verbal and written skills is not a requirement, but a plus!

Benefits:

  • Flexible working hours.
  • A chance to take the next step in your career and have real impact on our way forward!
  • Colleagues who love marketing just as much as you do.
  • Office located at St. Eriksgatan (Stockholm).
  • Laptop and phone brand of your choice.
  • Bring your dog to work.

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